Expert Fireside Chat: Powering Social with Agile Tactics and Strategies in 2025

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December 4, 2024

Hootsuite's Director of Content, Sarah Dawley, sits down with top industry leaders to discuss the trends, strategies, and insights you need to elevate your social media marketing game. Watch this on-demand webinar to draw from the wisdom of none other than Olivia Mae Hanlon, Founder and CEO of Girls in Marketing, and Elfried Samba, co-Founder and CEO of Butterfly Effect - as they unpack the mysteries of modern-day marketing.

Dive into the importance of breaking the mold and embracing the wild side of creativity. As Olivia bravely asserted, there is a fresh, exciting wave of creativity flourishing in the social climate; "we're seeing a lot more of in social, which is so exciting because I think for so long, people have felt constrained by their specific kind of corporate guidelines...seeing more people break the norm within marketing is super exciting."

Together, we explore the idea of 'audience-centricity' and the value of making strategic platform choices. Instead of spraying and praying, our experts emphasize the need to tune into where your audience is most engaged. "You do not have to be on every single platform... It's understanding where your audience are and where your audience are actively ready to engage with your brand and going on to those platforms." Olivia passionately asserts. Here, Elfried concurs, stating the necessity to understand your team's capacity and choose the platforms that genuinely deserve your time and effort.

Step into the minefield of content adaptation for different platforms. Elfried emphasizes the importance of context and consistency, suggesting brands to pick a platform easiest to resonate with and then create tailored content for each. Olivia builds on this by proposing a brand playbook or guidebook, ensuring that the liberty to be spontaneous and reactive doesn't compromise the brand's sanctity.

Learn about the importance of the crucial 'catch' in every piece of content. With the 'screenshot test', Elfried helps brands ensure that their messages can stand alone without context and still be impactful. He believes in backing up statements with actions and focusing on one big thing consistently.

How do you evaluate your success with such a vibrant assortment of strategies? Olivia suggests considering different parts of the customer journey and using suitable metrics, while Sarah highlights how social media can be a seeding ground for future brand demand.

As Elfried profoundly states, "In the modern-day marketing world, people pit these against each other... That's a terrible song. The big goal there is all about advocacy... It reduces our cost per acquisition because we don't have to pay as much as everybody else to get customers because people love us." He endeavors to inspire brands to become emotionally connected with their consumers and create a recession-proof reputation.

Wrapping up with a hearty thank-you from Sarah Dawley and a promise to address unanswered queries, the conversation is rife with quotable quotes and innovative insights.

Don't miss this opportunity to learn from industry pioneers - Watch the on-demand webinar now. Enlighten yourself on how to amplify the rapport with your audience, choose the ideal platforms, venture bravely into trends, and carve a resilient future for your brand.

What you’ll learn

• The expert insights: How to leverage trends for your 2025 strategy
• The shift from reactionary strategies to informed agility: How to use social insights and social listening to fuel your next move
• The new staple on social: How to make AI work for your brand
• A holistic approach to content experimentation: How to use it beyond creative purposes